Their sales have apparently been... well, dead. Which makes sense because the last thing you want to see as you go to identify your dead next of kin at t he morgue is a rack of hats featuring chalk lines or a lapel pin featuring a foot with a toetag, so they don't really advertise it. Until now. All they need is the right advertising.
From Yahoo! news:
The store has always been somewhat of a barebones operation. It evolved from a few coffee mugs and T-shirts the department had printed up to use as giveaways at conferences. Then people started requesting them and the department opened a small shop in a supply closet in 1993.
A following developed for the items that poke fun at death — there's nothing gory or bloody — and it landed in tourist guidebooks as a stop for unique souvenirs.
Tour buses stop there and tourists do seek it out. However, the shop's success has been limited by its location on the eastside of downtown Los Angeles amid a grimy strip of auto-glass businesses. The shop lacks a sign outside the coroner's office, a red-brick, century-old former hospital.From a search I learned that they actually have an online version of the store at this location. Which is cool until you realize that some of the merchandise doesn't actually make any sense.
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